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McDonald's was pretty much the last holdout in keeping the word "Dollar" in their "Dollar Menu."  While most other chains have switched to some variation on the word "Value" to describe low-priced products, McDonald's insistence on sticking with the word "dollar" severely restricted their ability to market and promote specialty items that could not profitably be sold at that price.

According to an article in AdAge, McDonald's will make a switch in November to debut a "Dollar Menu & More" structure of three tiers, giving them much-needed pricing flexibility.

 

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Providing fast food blogs, menus, locations and other information for over80 major chains

Since 2000, Fast Food Source has been the premier independent site dedicated to fast food lovers, offering fast food restaurant menus, and nutrition information, as well as fast food blogs, articles, forums, and fast food industry news. We offer fast food location information for over 50 cities and more than 80 fast food chains.

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