OK, this seems to be a trend. First, I spot a Tyson Chicken logo on a Del Taco window poster. If that wasn't strange enough, the other day I came across this stand-up for Fatburger:
Yeah, that is the Turkeyburger "made with real Jennie-O ground turkey." Real, like there are a bunch of Jennie-O ground turkey imposters out there. Like the Tyson thing, I am not sure I need to know this. Maybe I should look at this as the reverse of fast food branded supermarket items, like those with the Taco Bell logo in the Mexican food section. And I just saw tortilla chips and jars of queso branded for the non-fast food On The Border chain.
It's hard not to order hot dogs at Wienerschnitzel, the world's largest hot dog chain. But recently, I had to try their good looking pastrami sandwich.
Wienerschnitzel brings back pastrami from time to time. They make pastrami dogs in several varieties (and they all look good) but I wanted to try a classic deli-style sandwich. I wasn't disappointed. The pastrami sandwich is served with thinly sliced meat, Swiss, pickles and mustard between two soft but sturdy pieces of rye bread.
It's a good looking sandwich, cut in half and all tucked into a paper wrapper inside its custom cardboard container. Actually, I believe the container is also used for chili cheese fries and burgers, but it seems to be perfectly sized for this sandwich. The meat was tasty, salty and juicy, the way pastrami should be. As you recall, Jack In The Box experimented with a pastrami sourdough sandwich last year which was tasty as well. But where their sandwich was light on the meat, the Wienerschnitzel version was comfortably stacked.
I'd say the pastrami sandwich is good enough to give the hot dog a run for its money.
I don't eat Burger King very often. In fact, I have not been wowed by any of their menu offerings for quite some time. But I had a craving for that ketchupy-mayo taste that only BK does right. I wasn't disappointed.
take a look at the handsome and clean look of the Whopper's box. Nice, huh? And nobody does language-free food ingredient icons like Burger King. It almost makes you want to order something special so they will mark some lines through and around those groovy pictograms.
And inside, hey - look, a paper wrapper. Simple, tasty. Thanks, old friend. I'll try to stop by more often.
Recently, I gave the Taco Bell Doritos Locos Taco a test drive. We discussed whether this was a good example of corporate synergy or not, but the real test is the taste.
The taco comes in a generic wrapper (couldn't splurge for a Dorito-branded piece of paper?) but inside, it is cradled in its own custom cardboard sleeve. This didn't really serve any special purpose that I could see, unless these shells are particularly susceptible to breakage.
From what I could tell, the shell appeared to be very similar to the normal taco hard corn tortilla shell. The only difference is the familiar Doritos flavor coating inside and out. The consistency of the crunch and overall taste of the taco was not diminished by the flavored shell. In fact, I hardly noticed. Reader Matt posted a comment on the other article with a similar observation.
My overall conclusion? The Doritos Locos Taco is more hype than new taste sensation. Still, for about a buck (or about a buck seventy for Supreme) this might be something worth a try on your next visit and see if you agree.
Take a look at this ad below, posted in the drive-thru lane at my local Del Taco:
Can you tell what they are selling? At first glance, this looks like three deluxe tacos for $1. But then I saw the word "more" and noticed the fine print below (very fine when viewed from my driver seat) "than 3 regular tacos."
OK, so now I think I get it. I have to order THREE deluxe tacos and I will pay $1 more to upgrade those three tacos to Deluxe. Weird. I have to order three? OK. Now that I understand, can I order them now? UM, no. Look closely at the other corner of the ad:
Really Del Taco?! I can only get this deal on three tacos, ordered between 3-11pm on Taco Nights? What is Taco Night, anyway? I thought that was Tuesday and Thursday. In fact, that is what your website says too. So, let me get this straight, Del Taco. You made a special ad that is soooo specific that it only applies to a certain number of tacos ordered within two eight hour windows during the week? Couple this with the prominent highlighting of Tyson on your chicken posters and I have to question your recent marketing decisions.
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