I don't know why I get so excited about this - it's not like I've ever won anything. But I just think the Monopoly game concept is fun. Sure, everyone seems to get the same game pieces and there is probably only one actual piece printed that everyone needs. But that is beside the point.
The magic of this game, for me at least, is that you are always working your way toward some potential prize. For instance, getting two of the four pieces you need to win a car makes a person want to go back and try to get the other two. And when you are one piece away, that just amps up the draw. Clever.