Fast Food Blogs

The Catholic season of Lent, which culminates in Easter Sunday, is meant to be a time for sacrifice and reflection. Catholic children are taught to "give up" something they like during the period. Fasting in olden days has given way to a modern tradition of not eating meat on Fridays during Lent. This particular tradition seems to have triggered a growing tend in fast food marketing. The challenge: how do you capitalize on a large part of your demographic that will otherwise skip your restaurant because your base menu is all meat? The answer: SEAFOOD.

We've seen this coming. Fish sandwiches have been long advertised during Lent. In fact, the McDonald's fish sandwich is said to have been created for this reason. And we started seeing the beginnings of a promotional "season" two years ago. But never before have I seen so many different chains hopping onto this particular bandwagon. Here are just a few from this past week:

wendys-cod

Wendy's has been promoting their Premium North Pacific Cod sandwich. Gone are the days of the basic fish sandwich. Like other fast food chains, Wendy's seems to really embrace long names to their new products. Another marketing mini-

trend, it seems.

carls jr cod

Carl's brings back their own cod sandwich from the last two years but under a new "skin" and new name. In 2013, it debuted as the Charbroiled Atlantic Cod Sandwich. Now it is fried and renamed the Redhook Beer Battered Cod Fish Sandwich.

del taco shrimp

Del Taco has also been using this season to promote its seafood lineups. Now it has more than ever. Crispy Shrimp (above) and Beer Battered Fish Tacos (below).

del taco fish tacos

steak and shake

Steak 'n Shake is in on the action. However, this ad above from Facebook flat out embraces "Meatless Friday" with a selection of items other than fish. Veggie sandwiches and grilled cheese make good alternatives if you are not a fan of seafood.

 wienerschnitzel fish

Even Wienerschnitzel is not immune, as the above Facebook promo illustrates.

So, a season known for abstinence and sacrifice has been commercialized. What's next? Old menu items come back during Memorial Day weekend?

What is Fast Food Source?

Providing fast food blogs, menus, locations and other information for over80 major chains

Since 2000, Fast Food Source has been the premier independent site dedicated to fast food lovers, offering fast food restaurant menus, and nutrition information, as well as fast food blogs, articles, forums, and fast food industry news. We offer fast food location information for over 50 cities and more than 80 fast food chains.

Recent Fast Food Restaurant Menu Updates

Culver's menu (09/27/17)

The Habit menu (7/31/17)

McDonald's menu (7/31/17)

Dickey's Barbecue Pit menu (7/11/17)

Rubio's Menu (7/7/17)

Capriotti's Menu (6/1/17)

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Original Tommy's menu (8/12/16)

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Arby's menu (2/16/16)

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Wendy's menu (2/16/16)

Schlotzsky's menu (8/4/15)

Pollo Tropical (5/28/15)

Cosi (5/5/15)

Someburros (4/3/15)

Chik-fil-a menu (2/19/15)

Filibertos menu (2/19/15)

Popeye's menu (2/19/15)

Freddy's Frozen Custard & Steakburgers menu (11/21/14)

Sonic menu (10/2/14)

KFC menu (8/19/14)

Steak-n-Shake menu (8/19/14)

Chipotle menu (4/4/14)

Burgerfi menu (4/4/14)

Subway menu (2/18/14)

Ted's Hot Dogs menu (2/18/14)

Which Wich menu (2/1/14)

Krystal menu (1/9/14)

Carl's Jr. menu (1/1/14)