I know it's late getting this posted, but I've been meaning to share a clever fast food promotion at McDonald's for the movie tie-in with Minions. Look at the menu board above. Note, the minion characters all over. What is the guy under the menu holding? A Big Mac. Now, what is missing from the pictures on the menu above? The Big Mac! Clever! Here it is close-up:
He stole the Big Mac. That is great. Very subtle, smart advertising synergy between the food and the movie.
Nice work, McDonald's marketing team!