January 15 is National Hat Day here in the U.S., and Arby's has a promotional gimmick tied to a petition to make the traditional 10-gallon hat of the wild west the official hat of America. If you sign their petition, you get a coupon for 50% off the new Chocolate Molten Lava Cake. A bit incongruous I'll admit, but whatever.
Check it out at arbys.com/hatday.
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