The Catholic season of Lent, which culminates in Easter Sunday, is meant to be a time for sacrifice and reflection. Catholic children are taught to "give up" something they like during the period. Fasting in olden days has given way to a modern tradition of not eating meat on Fridays during Lent. This particular tradition seems to have triggered a growing tend in fast food marketing. The challenge: how do you capitalize on a large part of your demographic that will otherwise skip your restaurant because your base menu is all meat? The answer: SEAFOOD.
We've seen this coming. Fish sandwiches have been long advertised during Lent. In fact, the McDonald's fish sandwich is said to have been created for this reason. And we started seeing the beginnings of a promotional "season" two years ago. But never before have I seen so many different chains hopping onto this particular bandwagon. Here are just a few from this past week:
Wendy's has been promoting their Premium North Pacific Cod sandwich. Gone are the days of the basic fish sandwich. Like other fast food chains, Wendy's seems to really embrace long names to their new products. Another marketing mini-
More than once, I have lamented the passing of classic, old school french fries swapped out in the prime of life for flashy new fries with unnecessary seasoning bells and whistles. Still, encouraged by Jack In the Box's changed fry earlier this year, I gave Wendy's the benefit of the doubt in trying out their new Natural-Cut Fries with Sea Salt. I have to say, I was pleasantly surprised.
Wendy's did not abandon the ideal that a french fry should taste like a potato. Instead, they appear to be willing to let the potatoes speak for themselves. The sea salt coating is generous, and being a prominent part of the name it shouldn't be a surprise that these fries are saltier than the old version. In fact, a quick comparison of the nutrition information on the Wendy's website with the data for the old fries found at fastfoodfacts.info shows that a medium order of the new fries have 500mg of sodium vs the old fries' 340mg. They also have more calories (420 vs 390) and more fat (20g vs 17g).
But Fast Food Source is not a nutrition site. We are a fast food fan site. So taste matters. Wendy's new fries are a worthy addition and, in our opinion, the best of the "new" fry offerings.
Fast Food Source would like to welcome our newest restaurant, Lenny's Burger, a 4-store chain in the Phoenix area. Check it out here!
The Mesa location, their newest, was so clean and shiny my face reflected off the nostalgic metal signs bolted to the equally reflective diner-style chrome paneled walls.
Being a fan of 1000 island, I tried their "Country Burger" and was not disappointed. Shredded lettuce, juicy tomatoes, pickles and a tasty patty on a sturdy yet flexible bun. Very tasty.
I opted for onion rings instead of fries, and they were thick and tasty, beer-batter style rings.
Oh, and did I mention they serve PEPSI? Woo hoo! It's tough to get around the red and white behemoth and find some red/white/blue logos at the soda fountain. At least, not at a Yum! chain.
Since 2000, Fast Food Source has been the premier independent site dedicated to fast food lovers, offering fast food restaurant menus, and nutrition information, as well as fast food blogs, articles, forums, and fast food industry news. We offer fast food location information for over 50 cities and more than 80 fast food chains.
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McDonald's menu (2/16/16)
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Wendy's menu (2/16/16)
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